Test bank for Principles of Marketing 15th edition by Philip Kotler

Principles of Marketing 15th release by Philip Kotler Test financial institution

This is complete Test bank for Principles of Marketing 15th edition by Philip Kotler

All Chapters are included. Please download group below which means you know very well what to expect.

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Product explanation

Readers considering an understanding of marketing strategies and techniques.

Learn how to create value and gain faithful customers.

Principles of Advertising helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an ground breaking customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The 15th edition has been thoroughly revised to reflect the major trends and causes impacting marketing in this era of customer value and high-tech customer human relationships. Emphasizing the fantastic role that technology plays in modern-day marketing, it's packed with new stories and illustrations illustrating how companies make use of technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital rivals such as Apple and Google.
Table of Contents

Chapter1. Marketing: Creating and Capturing Customer Benefit
Chapter2. Company and Online marketing strategy: Partnering to Build Customer Associations
Chapter3. Analyzing the Marketing Environment
Chapter4. Handling Marketing Information to Gain Customer Insights
Chapter5. Consumer Markets and Consumer Customer Behavior
Chapter6. Business Markets and Business Buyer Habit
Chapter7. Consumer-Driven Marketing Technique
Chapter8. Products, Services, and Brands: Building Customer Value
Chapter9. New Product Development and Product Life-Cycle Strategies
Chapter10. Pricing: Understanding and Capturing Customer Value
Chapter11. Pricing Strategies
Chapter12. Marketing Channels: Delivering Customer Value
Chapter13. Retailing and Wholesaling
Chapter14. Communicating Customer Worth: Integrated Marketing Communications Technique
Chapter15. Advertising and General public Relations
Chapter16. Personal Selling and Sales Promotion
Chapter17. Direct and Online Marketing: Building Direct Customer Associations
Chapter18. Creating Competitive Advantage
Chapter19. The Global Market
Chapter20. Sustainable Marketing: Sociable Responsibility and Ethics

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Merchandise details

Hardcover: 720 webpages
Publisher: Prentice Hall; 12-15 edition (January 19, 2013)
Language: English
ISBN-10: 0133084043
ISBN-13: 9780133084047
Product Sizes: 8. 5 x 1 ) 2 x 11 inches

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