Test Bank for Marketing Management 15th Edition by Keller & Kotler

Test Bank for Marketing Management 15th Edition by Keller & Kotler

Instant download and all chapter Test Bank for Marketing Management 15th Edition by Keller & Kotler

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Merchandise description

The gold standard for today's marketing management student.

Stick to the advanced with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday-and in order for students to possess a competitive border, they desire a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization constantly reveal the latest within this marketing theory and practice.

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the current, current, and participating marketing management text as possible.
Table of Contents

Part 1. Understanding Marketing Management
1. Defining Advertising for the New Facts
2. Developing Marketing Approaches and Plans

Part 2. Capturing Marketing Insights
3. Collecting Information and Foretelling of Require
4. Conducting Advertising Study

Part 3. Linking with Customers
5. Creating Long-term Loyalty Relationships
six. Analyzing Consumer Markets
7. Analyzing Business Markets
almost eight. Supply Global Markets

Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Conference Competition and Driving Progress

Part 5. Shaping the Market Offerings
13. Environment Product Approach
14. Developing and Managing Services
12-15. Introducing New Market Offerings
16. Developing Pricing Approaches and Applications

Part six. Delivering Value
17. Developing and Managing Integrated Promoting Channels
18. Managing Retailing, Wholesaling, and Logistics

Component 7. Communicating Value
nineteen. Designing and Managing Built-in Marketing Communications
20. Managing Digital Communications: Online, Interpersonal Media and Mobile Advertising
21. Managing Mass Marketing communications: Advertising, Sales Promotions, Occasions and Experiences, and Advertising
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and private Selling

Component 8. Managing the Marketing Organization
23. Conducting Promoting Responsibly for Long-Term Success
Product details

ISBN-10: 0133856461

ISBN-13: 9780133856460

Authors: Philip Kotler, Philip T. Kotler, Philip T Kotler, Kevin Keller, Kevin Lane Keller

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