Test bank for Marketing An Introduction 11th Edition by Gary Armstrong and Philip Kotler

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This best selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value--creating it and taking it--drives every effective marketing strategy.



Table of Material

Chapter 1 Marketing: Creating Customer Value and Engagement
Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Chapter 3 Studying the Marketing Environment
Chapter 4 Managing Marketing Details to Gain Customer Information
Chapter 5 Understanding Customer and Business Buyer Tendencies
Chapter 6 Customer-Driven Marketing Strategy: Creating Value for Target Consumers
Chapter six Products, Services, and Brands: Building Customer Value
Section 8 New Product Development and Product Life-Cycle Strategies
Section 9 Pricing: Understanding and Capturing Customer Value
Section 10 Marketing Channels: Delivering Customer Worth
Chapter 11 Retailing and Wholesaling
Part 12 Engaging Consumers and Communicating Customer Value: Marketing and Public Relations
Chapter 13 Personal Selling and Product sales Promotion
Chapter 14 Immediate, Online, Social networking, and Mobile phone Marketing
Chapter 15 The Global Marketplace
Chapter 18 Social Responsibility and Ethics



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Origin book Marketing A great Introduction 11th Edition by Gary Armstrong and Philip Kotler Info

ISBN-13: 978-0132744034 or 9780132744034

ISBN-10: 0132744031
Author: Gary Armstrong, Philip Kotler
You will be guided to the product download page immediately once you complete the payment.
If you have any questions, or would like a get a sample chapter before your purchase, please contact us via email: support@getbooksolutions. com
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