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Test bank for Principles of Marketing 15th edition by Philip Kotler

Principles of Marketing 15th edition by Philip Kotler  Test bank

This is complete Test bank for Principles of Marketing 15th edition by Philip Kotler
All Chapters are included. Please download sample below so you know what to expect.
https://getbooksolutions.com/wp-content/uploads/2017/05/Test-bank-for-Principles-of-Marketing-15th-edition-by-Philip-Kotler.pdf

Product description

Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Table of Contents

Chapter1. Marketing: Creating and Capturing Customer Value
Chapter2. Company and Marketing Strategy: Partnering to Build Customer Relationships
Chapter3. Analyzing the Marketing Environment
Chapter4. Managing Marketing Information to Gain Customer Insights
Chapter5. Consumer Markets and Consumer Buyer Behavior
Chapter6. Business Markets and Business Buyer Behavior
Chapter7. Consumer-Driven Marketing Strategy
Chapter8. Products, Services, and Brands: Building Customer Value
Chapter9. New Product Development and Product Life-Cycle Strategies
Chapter10. Pricing: Understanding and Capturing Customer Value
Chapter11. Pricing Strategies
Chapter12. Marketing Channels: Delivering Customer Value
Chapter13. Retailing and Wholesaling
Chapter14. Communicating Customer Value: Integrated Marketing Communications Strategy
Chapter15. Advertising and Public Relations
Chapter16. Personal Selling and Sales Promotion
Chapter17. Direct and Online Marketing: Building Direct Customer Relationships
Chapter18. Creating Competitive Advantage
Chapter19. The Global Marketplace
Chapter20. Sustainable Marketing: Social Responsibility and Ethics
Link full download:https://getbooksolutions.com/download/test-bank-for-principles-of-marketing-15th-edition-by-philip-kotler

Product details

  • Language: English
  • ISBN-10: 0133084043
  • ISBN-13: 978-0133084047
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